Abstract
This research investigates the feasibility of effectively countering opposition to diversity, equity and inclusion (DEI) initiatives within Bulgarian businesses. Existing research focuses on DEI backlash responses in the US and major economies, neglecting Eastern Europe, thus this study fills this gap by examining the issue in Bulgarian firms. An analysis of Bulgarian business cases was conducted to identify successful strategies for overcoming resistance to DEI programs. Data was collected through both quantitative and qualitative methods. The analysis demonstrates the viability of combatting opposition through the implementation of strategic measures, the establishment of a leadership-driven commitment, and the maintenance of consistency. These firms have demonstrated that investing in DEI initiatives, despite the demands of consistent effort and attention, yields quantifiable commercial advantages. A five-pronged model is proposed as a means for Bulgarian companies to effectively address the growing backlash against DEI initiatives. This research contributes to the understanding of effective DEI strategies within the context of the Bulgarian business environment, providing valuable insights for organizations seeking to navigate the challenges of implementing and sustaining inclusive workplace cultures.
Presenters
Gergana ManolovaStudent, PhD Candidate, Sofia University St Kliment Ohridski , Sofia-Grad, Bulgaria
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
BACKLASH, DIVERSITY, EQUITY, INCLUSION, CORPORATE RESPONSE, ORGANIZATIONAL DIVERSITY
