Abstract
In 2017, Canadian-owned Dalradian Resources Inc, a mineral exploration and development company, submitted an application to build a large-scale metallic mine in the Sperrins mountain range in County Tyrone, Northern Ireland. The site is believed to hold one of the most promising undeveloped gold deposits in Europe, as well as other metals. Since the initial proposal, the project has faced significant criticism and delays due to potential social and environmental impacts. In January 2025, a public inquiry began, but was suspended after several days and has yet to continue. This paper examines this issue from the perspective of several grassroots community organizations on either side of the debate. The groups Save Our Sperrins and Communities Against Mining oppose mining in the region due to potential environmental and public health concerns. Conversely, the group The Silent Majority welcomes Dalradian’s mining project, citing job opportunities and economic benefits. Each community organization relies on social media to connect with others and share their point of view. This study analyzes the rhetorical strategies used by these organizations to build solidarity, educate the public, and contribute to broader conversations about mineral rights, land ownership, environmental stewardship, and national identity.
Presenters
Natalie HamrenStudent, MA Communication, University of New Mexico, New Mexico, United States Sarah Seroy
MA Student, Communication and Journalism, University of New Mexico, New Mexico, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Grassroots activism, Environmental rhetoric, Resource extraction, Social media, Rhetorical analysis
