Abstract
The poster introduces the conceptual foundation of a newly established research lab focused on exploring the relationship between time and design (Moholy-Nagy University of Art and Design, Heritage in Motion research lab). Rooted in a design university located in Central and Eastern Europe, the theoretical framework reflects this specific geographical and institutional context. The lab’s development coincided with a major university restructuring and a student strike, both of which significantly shaped its direction. The lab addresses the contemporary crisis of time by engaging with three key areas: cultural time literacy, art and design as forms of resistance to speed culture, and speculative design/future studies. Together, these domains offer a holistic perspective on time’s influence within design culture. The lab engages with multiple temporal dimensions, working across the spectrum of slow and fast temporalities, as well as navigating the axes of presentism, pastism, and futurism. A central goal is to cultivate time consciousness and cultural literacy as core student competencies. This is especially relevant as the university increasingly integrates students from not only diverse cultural backgrounds but also from varied professional cultures—ranging from academic researchers to makers and entrepreneurs. The poster visualizes the multiple discourses on time emerging within a design university undergoing transition in Central and Eastern Europe in 2025, offering a comprehensive overview of the various approaches. How do these tensions—between slow science and capitalist unicorn culture—reshape not only design’s conception of time but the very culture of the university itself?
Presenters
Anna KeszegHeritage in Motion Lab Lead Researcher, Future School, Moholy-Nagy University of Art and Design, Budapest, Hungary
Details
Presentation Type
Theme
Design Management and Professional Practice
KEYWORDS
TIME CRISIS, RESISTANCE TO SPEED CULTURE, RADICAL DESIGN, TIME AWARENESS
