Abstract
This paper examines how Creole women are represented in Mauritian media and how these portrayals influence perceptions of identity, gender, and culture. Through an interpretive analysis grounded in media and communication studies, the research explores the intersection of race, femininity, and representation in postcolonial contexts. Drawing from examples in television, advertising, and digital platforms, it highlights both the persistence of stereotypical images and the emergence of counter-narratives led by Creole women. Anchored in my Master’s research in Digital Humanities, this study also reflects on the role of digital tools and community-based cultural projects in reshaping narratives and promoting inclusive representations. The paper sheds light on the transformative power of art, media, and design as forms of expression and resistance that contribute to a more nuanced and affirming portrayal of Creole identities.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Communications and Linguistic Studies
KEYWORDS
CREOLE IDENTITY, REPRESENTATION, MEDIA, POSTCOLONIALISM, FEMININITY, CULTURAL HERITAGE, DIGITAL HUMANITIES
