Abstract
The hospitality and tourist industry is one of the many businesses throughout the world that artificial intelligence (AI) is changing. Its ramifications are vividly illustrated by the fact that the industry is among the most global and integrated. This study investigates how AI applications are changing service delivery, organizational procedures, and strategic decision-making in the travel and hotel industry. AI-driven technologies like chatbots, smart room systems, predictive analytics, and robotic service assistants are being used as part of the larger wave of digital transformation to improve visitor experiences, expedite processes, and develop new business models. The study illustrates how AI enhances performance management, individualized service offerings, and operational efficiency using real-world examples from international hotel chains and tourism businesses. It also draws attention to the difficulties in integrating AI, such as the need to adjust the staff, moral dilemmas, and unequal adoption in different areas and hotel kinds. This case study emphasizes the dual function of AI as a technology disruptor and an enabler of strategic innovation by presenting the hospitality sector as a microcosm of the global digital transformation. The findings argue for comprehensive strategies that match AI adoption with organizational objectives and sustainable development, and they support additional empirical, human-centric research to comprehend AI’s socio-technical impact in service industries. In the era of intelligent technology, the travel and hotel industry thus not only benefits from AI innovation but also acts as a test ground for wider societal ramifications.
Presenters
Fetine BayraktarPhD Student, Tourism Management, Eastern Mediterranean University, Cyprus
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Artificial Intelligence, Tourism Sector, Smart Technologies, Organizational Strategy
