Abstract
In today’s hyperconnected world, social media has become more than a tool for communication; it’s a powerful force shaping where, how, and why people travel. Platforms like Instagram, TikTok, and YouTube influence travelers’ choices, from destination inspiration to itinerary planning and experience sharing. This study examines how user-generated content, influencer marketing, and social validation redefine traditional travel agendas. Through the lens of digital behavior and tourism trends, we explore whether social media is now the primary driver of travel decisions, surpassing guidebooks, travel agents, and even personal recommendations. We also consider the implications for tourism boards, travel brands, and consumers navigating a landscape where likes, shares, and algorithms increasingly determine the world’s most sought-after destinations.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Social Media, Digital Tourism, Travel Trends, Destination Marketing, Tourist Behavior, Contemporary Travel, Technology and Tourism, Online Influence, Leisure Innovation, Changing Travel Patterns
