Abstract
This research investigates the festivalization of dry-stone walling, an ancient building technique recognized as intangible cultural heritage, and its impact on sustainable tourism and community resilience in Europe and Canada. The study examines how festivals dedicated to dry stone walling contribute to revitalizing rural communities by fostering economic opportunities, cultural education, and the transmission of traditional skills across generations. Using ethnographic methods and interviews with festival organizers, artisans, and participants, the research captures the lived experiences and social dynamics that emerge through these collaborative heritage events. These festivals offer immersive, hands-on engagement that strengthens local identity and creates meaningful leisure experiences rooted in craftsmanship and ecological awareness. In the context of global environmental and economic challenges, the resurgence of interest in vernacular skills like dry stone walling provides a model for low-impact tourism that supports cultural preservation while encouraging community solidarity. This study highlights how heritage-based festivals serve as vital spaces for connecting past and present, promoting resilience through shared practices and knowledge. The findings contribute to broader discussions on sustainable tourism, cultural heritage management, and the evolving nature of leisure in contemporary society.
Presenters
Audra Mc MullenProfessor, Communication Studies, Towson University, Maryland, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Leisure
KEYWORDS
DRY STONE WALLING, FESTIVALIZATION, SUSTAINABLE TOURISM, COMMUNITY RESILIENCE, PRESERVATION