Abstract
The studies on the divergences and shared values of pictographs, patterns, symbols, and archetypal imagery across Eastern and Western cultures are well established. This paper explores how these enduring visual vocabularies influence contemporary visual and interaction design through case studies in multiple design disciplines created by professionals and students. Rooted in cultural, spiritual, and philosophical frameworks, ancient visual systems served as powerful tools for communication, identity, and storytelling in their respective societies, which underpin modern design disciplines in various cultures. Contemporary design inherits these legacies, transforming them into semiotic codes within contexts such as branding, user interface design, and immersive environments like VR/AR/MR. The ongoing cross-cultural dialogues between visual traditions and contemporary design practice signify a shared human endeavor in search of meaning, aesthetics, and interaction in visual communication. The transformation of visual literacy from historical media to modern-day digital platforms underscores the importance of symbolism and iconography in graphic design, user experience, and the development of technology. Ultimately, it is the educators’ responsibility to help young designers recognize and respect the cultural heritages of visual elements. In this way, they are enabled to create richer, more effective, and emotionally powerful visual and interaction systems that are both technologically advanced and culturally sensitive.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2026 Special Focus—Digital Literacy for Future Readiness
KEYWORDS
Icon, Symbol, Digital, Design, Branding, UI
