Abstract
After the revolution of TV, social media has become one of the vital mass media tool. Due to the reports, people have at least 6 different social media memberships and spent at least 3 hours in such platforms (SocialWe 2024 Social Media Report). Lots of different social media platforms have been included to peoples’ lives. Especially when we examine the ‘Z’ generations’ behaviors in the social media, it is found out in the various papers that they try to use social media not only to communicate with other people but also to make other peoples’ perceptions in a positive way. This positive way is not just being handsome or beautiful but also to be seen as rich, having a luxury life, having good relations with other people etc. In this study we consider how the Z generation people, show themselves in social media as having a luxury life by using ‘Porsche’ brand. To find out this, Instagram social media had been examined during the dates of 1st April 2025-1st May 2025. Total 1159 profiles have been examined, which have used Porsche as a key word in either their profile pages or a post that they have shared. Also a mini survey have been done among those profiles and the relationship between building luxury lifestyle and using a Porsche brand have been tried to found out. The results will help to show us the usage tendencies of ‘Z’ generation in terms of building the luxury lifestyle.
Details
Presentation Type
Theme
KEYWORDS
INSTAGRAM, SOCIAL MEDIA, Z GENERATON
