Abstract
Communication is more than a transfer of information — it is an act of creation. The words we use shape how we see ourselves, how others perceive us, and how leadership is expressed in every context. This presentation examines the transformative impact of intentional language in promoting empowerment, authenticity, and inclusion within organisations and the media. Drawing from over 25 years of executive experience in global communications, it combines narrative analysis and real-world case studies to illustrate how reframing our linguistic choices can unlock confidence and drive cultural change. The research investigates three dimensions of language: the internal dialogue that forms self-identity, the interpersonal communication that builds trust and influence, and the collective narratives that shape organisational culture. It reveals how subtle linguistic patterns can either reinforce limitation or cultivate empowerment — particularly for women and underrepresented voices in leadership. By integrating communication science with human-centred leadership models, this study presents practical frameworks for utilising language as a tool for growth and transformation. The findings highlight that empowered communication is not about speaking louder but speaking truer — choosing words that align with authenticity, purpose, and impact. Ultimately, this session calls for a new paradigm in media and leadership communication: one where language becomes the catalyst for empowerment, resilience, and collective progress.
Presenters
Telma NegreirosExecutive Communications Coach, Empowering Minds, Shaping Futures, Portugal
Details
Presentation Type
Theme
2026 Special Focus—The Image as Advocate: Shaping Cultural Conversations
KEYWORDS
EMPOWERMENT, COMMUNICATION, LEADERSHIP, IDENTITY, LANGUAGE, INCLUSION, AUTHENTICITY, TRANSFORMATION
