Examining the Agency of Chinese Audiences through the Cultural Consumption of Crosstalk: A Case Study of Deyunshe

Abstract

This study examines the rise of Guo Degang—one of the founders of Deyunshe and the most influential crosstalk (xiangsheng) performer in contemporary China—by situating his popularity within the political, social, economic, and historical contexts of China’s Reform and Opening-up. It analyzes how Guo’s performing style and the content of his work resonate with the social practices and life experiences of audiences. The research further incorporates commentaries and scholarly writings from Chinese social observers to understand how, over the past two decades, Deyunshe and its audiences have jointly shaped a new performance mode and industrial structure for crosstalk. To explore the agency of Chinese crosstalk audiences, this study draws on major Western audience theories, including media consumption as social practices, Fiske’s theory of popular culture, the spectacle/performance paradigm (SPP), Jenkins’s notion of textual poaching, de Certeau’s “making do,” Benjamin’s concept of aura, and Bakhtin’s theory of carnival. These frameworks help illuminate how Chinese audiences—often seen merely as passive recipients under an authoritarian system—actively reinterpret, appropriate, and reproduce xiangsheng in ways that generate new meanings, identities, and forms of participation. Rather than being constrained by ideology, these consumers display creativity, reflexivity, and agency through their cultural consumption.

Presenters

Ting Yu Chen
Associate Professor, Department of Communication, Nanhua University, Chiayi, Taiwan

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

Crosstalk, Deyunshe, Fans, Cultural consumption, Social practices