Abstract
Radio commentary programs play a vital role in the society. As a watchdog of the government, it serves as an avenue for public scrutiny as well as a platform for discussions. It is a powerful medium as it affects and shapes the listeners’ views and beliefs towards issues, events, and even personalities. This research is made to document the evolution of DYFM Bombo Radyo Iloilo’s Bombohanay Bigtime, the commentary program run in the primetime of the said station. Bombo Radyo started its operation in Iloilo and has expanded on a national level in the Philippines. This research can serve as a basis for program assessments as well as a foundation for future researches in the field of radio broadcasting as it provides a background information and explanation for the patterns of the said commentary program. The constraint about the limited regional literature pertaining to radio broadcasting and commentary program is also one of the gaps that this research is aspiring to contribute with. Its main objective is to describe the evolution of DYFM Bombo Radyo Iloilo’s “Bombohanay Bigtime” since the 80s.The researcher conducted the study through expert’s interview using purposive and snowball sampling. The results showed that the patterns exhibited in the commentary program Bombohanay Bigtime are manifested in the medium requirements; content element (format and content), people (commentator and delivery) and production element (technological innovation). Moreover, the Operating Environment, Current Leadership, Early Dominant Leaders, and the National Culture are the factors that affect the said program.
Presenters
Aljohn TorretaFaculty Member/ Station Programmer for DYUP 102.7 FM, Division of Humanities, University of the Philippines Visayas, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Radio, Commentary Program, Philippines, Organizational Culture, Broadcasting
