Abstract
A comprehensive review of the 15 years the International Olympic Committee Young Reporters Programme has been running. Starting 2010 during the Youth Olympics the IOC recruits around a stack of early career participants, always including locals to the Youth Olympic area, and train them up to be news agency staff. Teaching them photography, broadcast writing, feature writing, digital media and social media skills, this piece looks at the programme in terms of the training of media professionals. With interviews and surveys from previous participants, this piece looks at what might be missing in the training of journalists. It also considers what this programme did successfully – bringing together people from across the globe and funnelling them into the sports media world.
Presenters
Jessie WilkieLecturer in Sports Media, School of Arts and Communication, The University of Canberra, Australian Capital Territory, Australia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Sports Management and Commercialization
KEYWORDS
Olympics, IOC, Journalism, Youth Olympics
