Abstract
Sustainable consumption and nudge theory are central to contemporary debates in marketing, policy, and business, offering pathways to align economic growth with environmental and social imperatives. This paper synthesizes two decades of research on sustainable consumption and nudging in marketing, reviewing conceptual foundations, determinants, barriers, intervention models, and introduces the Multi-Layered Cue Processing Triangle—a novel, dual-layered model detailing how consumers process nudging cues. The model’s novelty and boundary conditions are discussed, and theory-driven propositions are developed in the tradition of Jaworski and Kohli (1993). The paper provides academic guidance and management implications.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
Sustainable Consumption, Nudge Theory, Nudge Models, Marketing Policy
