Abstract
The study investigated the marketing outlets and profitability to pig production in Nigeria. The study was guided by three objectives. A descriptive survey research design was adopted and the population of the study was 321 farmers. A sample of 159 respondents were selected. The data were obtained using a structured questionnaire. The instrument was validated by experts. A reliability coefficient value of 0.75 was obtained using Cronbach’s Alpha. The data collected was analysed using percentage, mean, standard deviation, Gini coefficient profit margin which answered the research question, while independent sample t-tests was employed for the null hypothesis. The results indicate that pig farming is dominated (70.4%) by male farmers within their productive age bracket of 35 years, with most having secondary education and moderate years of experience. Local markets, middlemen, and direct consumer sales emerged as the most common marketing outlets. The study reveal that, pig farming is profitable as it reflect on return per capital. The result revealed major constraints in the venture were high feed costs, disease outbreaks and poor infrastructural facilities. The result also indicate that, there is no significant different between the mean responses of male and female pig farmers on the marketing channels information. Based on the finding of the study, it was concluded that pig production is profitable as it generates high returns on investment when well-managed. It recommended that among others, State Government and NGOs should subsidize quality pig feed and provide standard veterinary services for the pig farmers in Plateau State.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
MARKETING OUTLETS, PROFITABILITY, CONSTRAINTS, PIG PRODUCTION
