Abstract
As digital technologies reshape the communication landscape, immersive journalism offers powerful new pathways for fostering empathy, civic engagement, and media literacy—particularly in the face of global disinformation and democratic backsliding. This paper explores the potential of immersive media tools such as virtual reality (VR), 360° video, and extended reality (XR) to support peacebuilding narratives and promote inclusive public dialogue. Drawing on research conducted within the Erasmus+ MELISE project and international initiatives supported by NATO and the Portulans Institute, the study showcases how immersive journalism is being used to humanize social issues, engage senior citizens in media literacy programs, and connect diverse audiences to marginalized voices and conflict-affected communities. Through case studies, content analysis, and qualitative interviews, the research highlights the emotional and cognitive impact of immersive storytelling in fostering understanding, countering disinformation, and encouraging civic participation. Furthermore, the study critically examines the ethical and practical challenges associated with immersive content production, including concerns around data privacy, algorithmic bias, accessibility, and the need for interdisciplinary collaboration. We propose concrete strategies for integrating immersive practices into journalism, education, and public affairs communication with the goal of strengthening democratic resilience and human rights awareness. By framing immersive journalism as more than a technological trend—as a civic tool—this research calls for a reimagining of journalistic practice that empowers audiences to become active participants in shaping a more inclusive, empathetic, and informed digital society.
Presenters
Ioanna Georgia EskiadiResearcher - Project Manager, Journalism and Mass Communications, Peace Journalism Laboratory, Aristotle University of Thessaloniki, Greece
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
IMMERSIVE JOURNALISM, MEDIA LITERACY, VIRTUAL REALITY
