Abstract
Due to limited workforce and budget at public health centers, implementing effective stroke awareness campaigns presents challenges. This study aimed to develop a community-participatory public health strategy utilizing local residents as stroke awareness promoters. In a district with 3,000 residents in T City, Gangwon Special Self-Governing Province, a stroke awareness campaign was initiated. In June 2024, 23 local representatives were trained, followed by 49 home-visiting elderly care workers in August. A 6-hour expert-developed curriculum was adapted to a 3-hour version for general audiences and delivered by a preventive medicine specialist, and a public health professional. Promoters were provided with symptom leaflets, printed materials, and video instructions on conducting a QR-based stroke symptom survey. Their role included explaining stroke symptoms and actions using leaflets, distributing materials, and guiding residents to complete the survey via QR code. Activities were monitored through QR response data. Group meetings were held once per groups, and two interviews per group were conducted in November to gather feedback. Local representatives, mostly in their 70s or older, and home-visiting elderly care workers primarily reached adults aged 65 and above, limiting contact with younger and middle-aged populations. Their existing duties also constrained active participation. Older adults faced challenges completing the QR-based survey due to limited digital literacy and device access. These limitations suggest the need for tailored strategies for older populations and highlight the importance of assigning dedicated stroke awareness promoters, potentially linked to senior employment programs, to enhance outreach effectiveness and program sustainability.
Presenters
Jiyoung MoonResearch Professor, Preventive Medicine, Kangwon National University Hospital, Gang'weondo [Kang-won-do], South Korea Heyjean Lee
Clinical Professor, Preventive Medicine, Kangwon National University Hoispital, Gang'weondo [Kang-won-do], South Korea
Details
Presentation Type
Theme
Health Promotion and Education
KEYWORDS
Stroke Awareness, Community Participation, Health Promotion, Public Health Strategy
