Abstract
This study investigates the convergence of graphic design and narrative techniques in contemporary presentation design. As visual storytelling becomes essential in both business and academic communication, the role of the designer expands beyond aesthetics into strategic message construction. Drawing from professional practice, this work examines how visual hierarchy, typographic choices, and layout systems enhance clarity and audience engagement. Special attention is given to pitch decks in the startup ecosystem, where visual communication plays a critical role in securing investment and articulating value. The poster offers insights into how designers can craft presentations that not only inform but also persuade, framing design as a central tool in shaping perception and decision-making in the digital era.
Details
Presentation Type
Theme
Creative and Cultural Technologies
KEYWORDS
VISUAL STORYTELLING, GRAPHIC DESIGN, PRESENTATION DESIGN, UI/UX, BRANDING, DIGITAL COMMUNICATION, DESIGN STRATEGY, IMAGE IN BUSINESS, CREATIVE TECHNOLOGIES, PITCH DECKS
