Abstract
The 1987 Frying Pan / “This is Your Brain on Drugs” PSA was a milestone event in the reach of Public Service Announcements on American television. A decade later it was followed by an equally compelling “Brain on Heroine” PSA and in 2016 the ad was revisited again as a “How to Talk to Teens about Drugs” PSA. Each PSA used a slightly different approach to the message and the messaging grew with its audience. This presentation looks at the confluence of events that propelled that PSA series and their producers, Partnership for a Drug-Free America, to dominate the media landscape of American Public Service Announcements in the 1980s/ 90s.
Presenters
Ken WestermannStudent, Master of Communication, University of Missouri St louis, Missouri, United States
