Abstract
Raffy Tulfo in Action (RTIA) is a popular public service program in the Philippines, with over 29 million YouTube subscribers and 17 billion views. The show features arbitration-based, courtroom-style confrontations between complainants and accused parties. However, this raises concerns about conflict resolution and the utilization of media as a substitute for formal legal channels. Existing literature largely critiques such shows, leaving a gap in understanding why individuals choose them. This study explores the factors influencing complainants’ decisions to resolve conflicts through RTIA. Utilizing the Theory of Reasoned Action and Planned Behavior, this research identifies how factors influence complainants’ decisions to opt for RTIA. It examines attitudes, subjective norms, and perceived behavioral control regarding RTIA. Methodological triangulation was applied, involving 10 participants whose cases were successfully aired. Quantitative analysis revealed that participants had a very high positive attitude(x̄=4.3) towards utilizing RTIA for conflict resolution, attributed to its perceived effectiveness, practicality, impartiality, accessibility, and faster resolution. Participants also felt a high positive level of normative pressure (x̄=3.9) to use RTIA, influenced by family, friends, social expectations, and media endorsements. Lastly, participants exhibited a very high positive inclination (x̄=4.6) to engage with RTIA due to time availability, accessibility, ease of processes, and cost considerations. The findings indicate that a multitude of factors influence complainants to choose the RTIA for conflict resolution. Therefore, this study provided an empathetic understanding of the participants involved, urging us to respect and value that beneath every choice lies a story, and within every decision resides a reason.
Presenters
Jerome MontecalvoInstructor 4, Division of Humanities, University of the Philippines Tacloban, Leyte, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Media, Conflict Resolution, Theory of Reasoned Action and Planned Behavior
