Category is...Colonialism Extravaganza: Hispanic Catholic Imagery in Philippine Pageantry and the Digital Public Sphere

Abstract

This study explores how Hispanic Catholic imagery in Philippine pageantry functions as a site for negotiating postcolonial identity in contemporary Filipino culture. Using a critical cultural studies approach informed by postcolonial theory and the concept of the aesthetic public sphere, the study analyzes public reactions to pageant and drag performances that incorporate religious and colonial symbols. Through qualitative analysis of social media discourse and visual case studies, the research investigates how these performances are received as either problematic tributes to colonial legacies or as reappropriated symbols of national and cultural identity. The findings suggest that while Filipino audiences continue to grapple with the religious and colonial residues of Spanish rule, they also actively participate in shaping collective identity through aesthetic critique and digital engagement. This paper contributes to broader conversations on media cultures, digital participation, and identity formation in postcolonial societies.

Presenters

Gian Paulo Paglinawan
Assistant Professor, Division of Humanities, University of the Philippines Tacloban, Leyte, Philippines

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

Digital Public Sphere, Discourse Analysis, Pageantry, Drag, Media Cultures