Abstract
All forms of human communication are rapidly transitioning to digital. Due to the influence of information technology, the mindset and consumption level of modern youth around the world are becoming similar. In this age of universal digitalization, they can find and listen to the information they like anywhere. However, depending on their age and mentality, the sources of information and the content of the information they choose are relatively different from those of other generations. Mongolians, who have a nomadic culture, have become immersed in a diverse flow of information under the influence of globalization. Through this research, we have discovered how this affects their lives, especially which media and information content the nomadic youth of the generation Z choose more. In doing so, we have compared the information needs of Mongolian youth of the generation Z who are nomadic herders in Mongolia, which has the same nomadic lifestyle, and in the Inner Mongolia Autonomous Region of China.
Presenters
Unursaikhan TugjAssociate Professor, Department of Journalism and Mass Communications, National University of Mongolia, Ulaanbaatar, Mongolia Tianbao Wu
Student, Ph.D, Inner Mongolia University of Finance and Economics, Nei Mongol (mn), China
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Digitalization, Cultural-values, Modernization, Transcultural-communication, Media technologies
