Abstract
Abstract In the digital era, hypermedia narratives—interactive, multisensory stories distributed across platforms like Facebook, YouTube, and TikTok —are reshaping how identity and memory are constructed and experienced, particularly among youth. This study explores the concept of the “digital chimera,” a hybrid identity shaped by algorithmic curation, performative self-expression, and fragmented digital engagement. As Egyptian youth increasingly interact with hypermedia content, traditional anchors of cultural identity and memory—once reinforced by family, educators, and heritage—are being replaced by horizontally networked peer interactions and transnational digital influences. This shift contributes to a disconnection from stable identity markers and historical continuity, resulting in psychological alienation and cultural disorientation. The research investigates how hypermedia narratives influence identity perception and memory retention among Egyptian youth by employing a descriptive methodology and a random sample survey of 100–150 participants from various governorates. Key objectives include defining the notion of digital chimera in Egypt, analyzing the impact of hypermedia narratives on identity and memory, and assessing the extent of this influence across demographic groups. Findings provide insights into the psychological and cultural effects of digital storytelling and suggest strategies for mitigating its adverse outcomes. As one of the first studies in Egypt to address this emerging issue, the research contributes to the broader discourse on digital culture and identity in rapidly transforming societies.
Presenters
Marina NakhlaAssistant Professor, Radio and Television, Ahram Canadian University, Al Jizah, Egypt
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Hypermedia, Mass Media, Social Media, Digital Chimera, Identities, Egyptian Youth
