Online Poster Session
Asynchronous Session
The Image in Intersemiotic and Multimodal Performance: Making the Invisible Visible
Poster Session Thomas Marotta
In a post-photographic era, the evolving nature of image making and engagement and associated practices, cultural and semiotic codes, communicative and artistic applications, ideological capacity, and artificiality presents us with the challenging ontological and epistemological questions: What do we know of images now? What can they do? These questions position this creative practice-based research not so much as providing direct answers but to demonstrate the intersemiotic and multimodal potentialities of the image to create meaning, making the invisible visible. Using the multimodalities of image, voice, text and AI, historical prisoner of war (POW) photographs and letters will be animated and spoken, making visible a forgotten part of history that past institutional and cultural hegemonic practices reinforced through popular culture had made invisible. This project draws from creative practice-based methodologies, including photographic enquiry, autoethnography, the interpretive methodologies of phenomenology and hermeneutics and semiotic theory, to explore, through the creative artefact, the intersection of generative AI, video, digital and analogue image-making techniques and the temporal flows of images from the past, present, and future to make the invisible visible. The methods employed transcend restrictive historical image-making pedagogies and demonstrate the fluidity of post-photographic practices and the ability of the image as the primary orchestral element that, when used with multiple semiotic modes, performs a rich socio-cultural narrative, facilitating highly affective meaning-making. The image is us; we make, say, feel and see and present through the image; we prompt the image; we imagine, realise and understand ourselves and the world through the image.
From Slides to Stories - Elevating Visual Communication in the Digital Age: How Graphic Design and Storytelling Converge in Presentation Design
Poster Session Volodymyr Shostakovych
This study investigates the convergence of graphic design and narrative techniques in contemporary presentation design. As visual storytelling becomes essential in both business and academic communication, the role of the designer expands beyond aesthetics into strategic message construction. Drawing from professional practice, this work examines how visual hierarchy, typographic choices, and layout systems enhance clarity and audience engagement. Special attention is given to pitch decks in the startup ecosystem, where visual communication plays a critical role in securing investment and articulating value. The poster offers insights into how designers can craft presentations that not only inform but also persuade, framing design as a central tool in shaping perception and decision-making in the digital era.
