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About Rochelle Van Veijeren

PhD Candidate (University of Pretoria) | Consumer Scientist | Sales Strategist | Food Blogger | Researcher

PhD Candidate (University of Pretoria) | Consumer Scientist | Sales Strategist | Food Blogger | Researcher Less

Bright Packaging & Raw Materials
- Head of Sale Strategy: Brightpack
- Sale Strategy and Marketing
- 1725 Hallisham, Lynnwood Manor
- January 2022 to Present
University of Pretoria, Bright Packaging & Raw Materials
- Ph.D Candidate Consumer Science | Head of Sale Strategy: Brightpack | Master's of Consumer Science Food Management
- Food and Consumer Science
- 1725 Hallisham, Lynnwood Manor
- January 2022 to Present

University of Pretoria
- Ph.D. Candidate Consumer Science, Food Management
- January 2025 to Present
I am investigating the underlying motives behind consumer purchasing decisions using projective techniques. By uncovering subconscious drivers that traditional methods often overlook, my research provides deeper insights into consumer behaviour, offering valuable implications for consumer research methodologies.
University of Pretoria
- Candidate Ph.D. Consumer Science
- January 2025 to Present
Consumer Research: Using Projective Techniques to Uncover Hidden Consumer Purchasing Motives