Abstract
This research examines the phenomenon of mukbang (먹방)—live-streamed broadcasts where hosts consume large quantities of food—through the lens of Food Studies, focusing on the intersections of gender, body politics, and cultural representation. Originating in South Korea, mukbang has evolved into a global digital phenomenon, with hosts consuming vast amounts of food while engaging with live audiences. Mukbang serves as a site where food consumption is not merely a biological act but a performative and symbolic practice that reflects and constructs gendered identities. By analyzing the portrayal of excessive eating, particularly among female hosts, this study explores how mukbang both challenges and reinforces societal norms surrounding femininity, body image, and the politics of consumption. Mukbang offers a unique lens to examine how food practices are mediated, consumed, and politicized in contemporary digital cultures. How does mukbang construct and perform gendered identities through food consumption? In what ways does mukbang challenge or reinforce societal norms related to body image and femininity? What are the implications of mukbang for understanding the cultural politics of food in a digital age? This study contributes to understanding how digital food practices mediate cultural norms and identities.
Presenters
Hyejin KimSenior Lecturer / Founding Convenor, Political Science Department and Global Studies Program, National University of Singapore, Singapore
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
GENDER, DIGITAL MEDIA, CULTURAL POLITICS, FOOD CONSUMPTION
