Abstract
With urbanisation and the growing populations in developing countries in Africa, healthy food and a clean environment are key concerns. Organic agriculture responds to both concerns. However, current organic agriculture interventions are focused on increasing production and incomes for farmers through organised market value chains that are aimed at international markets, and do not consider the urban consumer who depend on the local markets. This research investigates the consumption dynamics among urban households associated with organic foods and how they affect the development of the organic sector. Specific questions are: what are the urban consumers’ perception and knowledge of organic foods; what determines the preferences and choices for organic foods among urban households; what are the purchasing and consumption pattern for organic food among urban households; what are the key barriers to organic food consumption among urban households; and what structures are in place to support the production and consumption of organic foods in urban areas? The findings of the research will inform the development of the organic agriculture sector, while paying attention to the local market, particularly urban consumers. This is because, a developed system focusing on the local market is vital for a healthy urban population. The study will provide empirical insights into the factors affecting organic food consumption and offer policy recommendations to enhance consumer engagement and market sustainability. The study is adopting a mixed methods approach, combining qualitative and quantitative techniques to gain comprehensive insights.
Details
Presentation Type
Theme
KEYWORDS
CONSUMER DYNAMICS, ORGANIC FOOD, URBAN HOUSEHOLDS
