The Construction of the Modern Museum in Brazil : The Ambivalence of São Paulo Museum of Art

Abstract

This article, stemming from PhD research, critically examines the modernity of the São Paulo Museum of Art (MASP) during its formative years (1947-1968). It reflects on the presence of the “Ancient” within the museum, a phenomenon termed the “ambivalence of MASP.” The study delves into the conceptual underpinnings of MASP’s founders, Pietro Maria and Lina Bo Bardi, alongside an analysis of the international museological discourse, including ICOM’s proposals and Bardi’s direct engagement with these principles in 1947. Key areas explored include the motivations behind MASP’s creation, the innovative Didactic Exhibitions and Vitrine of Forms, the museum’s unique museography, and the development of its collection and exhibitions. The paper investigates how these elements contributed to the enduring philosophy that shapes the museum today. Ultimately, this work aims to initiate a discussion on the contemporary social role of museums, particularly those in the Global South, and how their foundational structures can influence and reflect on pressing issues such as diversity, decolonization, and inclusion.

Presenters

Luna Lobão
Student, PhD, UNICAMP, São Paulo, Brazil

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2025 Special Focus—Galleries, Libraries, Archives & Museums: Engines of Innovation and Social Participation

KEYWORDS

MASP, BRAZIL, GLOBAL, SOUTH, DECOLONISATION, INCLUSION