Abstract
In the museographic context, design is not only an aesthetic tool, but a language that communicates, generates belonging, and connections between institutions and audiences. Through the study of the exhibition “Payments in Motion. The SPEI Revolution” (Museo Banco de México, 2024), this paper reflects on how design can be a bridge of inclusion to explain complex financial systems to diverse audiences, transforming them into a relatable, intuitive, and easily associative pictographic language. Experience has shown that, by placing the user at the center of the narrative, design activates cognitive and emotional connections, fostering participatory and accessible experiences, empowering users to make informed decisions, thus contributing to their well-being. This case study proposes rethinking the role of graphic design as a key tool to democratize knowledge and contribute to inclusive financial education, in line with UN Sustainable Development Goal 4. Graphic design can not only translate the complexity of any subject but also transform the relationship between cultural institutions and communities. This is an invitation to rethink the role of design in financial and cultural inclusion and also to ask ourselves: what happens when exhibition design helps reconfigure the connection between museums and communities that do not yet feel part of them?
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Museums, Visitors, Participants, Financial inclusion, Design, Cognitive accessibility
