Abstract

This study investigates the effectiveness of human resource management (HRM) strategies in Ukrainian organizations operating under martial law, examining how adaptive HRM practices contribute to organizational resilience and employee well-being during wartime. The research identifies core challenges—such as staff retention, psychological support, safety assurance, and functional flexibility—and evaluates how HRM strategies respond to these issues through regression and correlation analyses. Data were collected from 150 organizations and 750 respondents across diverse industries and regions of Ukraine. The findings reveal a strong, statistically significant but non-linear relationship between HRM practices—specifically safety measures, flexible scheduling, and emotional support—and organizational performance indicators, including labor productivity, staff retention, and loyalty (r = 0.78, p < 0.001). Strategic, communicative, and technological HRM approaches emerged as critical drivers of institutional stability under crisis conditions. The study provides empirically grounded insights into crisis HRM, offering context-specific recommendations for organizations to enhance operational continuity and workforce sustainability in turbulent environments, with broader implications for HRM in global crisis scenarios.