Abstract

This study details the development of a cinematic virtual reality (CVR) short film based on Isan cultural capital, specifically focusing on the concept of khwan (soul or spirit) from Northeastern Thailand. Through a two-stage approach combining literature review and experimental production, the research addresses the unique challenges and opportunities presented by CVR technology in cultural preservation and dissemination. The study details innovative techniques in CVR scripting, production, and post-production, all while emphasizing the importance of balancing traditional storytelling with immersive technology. A novel scripting method that divided the 360-degree space into four quadrants was developed to address the complexities of spatial storytelling in CVR environments. The research also highlights the technical challenges of CVR production, including spatial constraints, lighting, and adaptations of actor performance. A viewer satisfaction analysis reveals high engagement and successful cultural representation, with participants reporting positive experiences across film design and viewing experience categories. This study contributes to the evolving language of CVR filmmaking and highlights its potential for enhancing cultural understanding and heritage preservation. As such, this study offers valuable insights to filmmakers, cultural preservationists, and researchers exploring the intersection of technology and cultural capital.