Abstract

Amid deepening globalization and international integration, Vietnamese state media faces growing pressures to innovate both its content and communication methods. Alongside the proliferation of cross-border media and multinational social networks, the influence of multicultural dynamics—including ethnic minority communities, international migrants, overseas students, and the Vietnamese diaspora—challenges the maintenance of official narratives and ideological orientations while negotiating global values. This article examines the transformation of Vietnamese state media discourse within a multicultural context, analyzing discursive shifts, emerging communication strategies, and policy implications. Grounded in modern discourse theories by Norman Fairclough and Michel Foucault, and informed by multicultural communication perspectives, the study applies critical discourse analysis (CDA) alongside secondary document research. Data sources include policy documents, official statements, news bulletins, editorials on multicultural themes, and academic and international media materials on Vietnam from recent decades. The article is structured around five key components: research context and problem; theoretical framework and current state media discourse; impacts of multiculturalism and integration; processes and trends in discursive restructuring; and contemporary challenges with policy recommendations. Ultimately, the article affirms the essential role of multicultural communication in Vietnam’s global integration and sustainable development strategy.