Abstract

If the beating heart of the city is the square, which embodies part of its identity, events are the breath that animates the urban organism, and services should stabilize its proper functioning. From this perspective, the article examines the growing connection between services and events, which is essential for minimizing environmental impacts and positively enhancing the social and economic effects that can be generated. Public squares serve as platforms for collective urban identity representation. Instead, too often events lead to discussions about the exploitation of public spaces, the total lack of involvement of the city and its citizens, and the pollution generated. It becomes necessary to rethink events as intelligent ecosystems integrated with the infrastructure, culture, and society that they represent. In this way, the possibility of using Service Design tools for event design is emphasized. In addition, the article introduces examples of existing services that can be redesigned for the benefit of broader event organization, in synergy with all collateral support services.