Abstract

This study explores the conceptual debates surrounding soft power through the lens of Chinese sculptural design, specifically focusing on how visual design can act as a vehicle for cultural diplomacy. Rooted in Joseph Nye’s foundational concept of soft power, which emphasizes attraction rather than coercion, the research explores the interplay between cultural expression and international influence. It examines how Chinese sculptural design, by integrating traditional symbols with contemporary design elements, can extend China’s soft power. The study is equally framed by Alexander Vuving’s model, which identifies beauty, brilliance, and benignity as the core currencies of soft power, suggesting that visual aesthetics can inspire and attract global audiences effectively. Through the analysis of Chinese cultural symbols in ceramics and their resonance in global contexts, the article discusses how visual design transcends artistic expression to become a strategic tool in shaping international perceptions. The study also engages with the broader academic discourse on soft power, addressing the complexities of cultural influence in globalized society.