Assessment for Learning MOOC’s Updates
Alternative Assessment in a B1-Level ESL Business Communication Course: The Power of Case Studies
In Business Communication courses for English language learners, traditional grammar-based or multiple-choice tests often fail to assess real communication skills. One practical and learner-centered alternative is the case study—a method that challenges students to solve realistic workplace problems using English.
What Is a Case Study?
A case study is a short, real-world business scenario. Students take on a role (e.g., intern, customer service agent) and must respond using appropriate business language. This could involve writing emails, delivering presentations, or suggesting solutions during group discussions.
Why It Works for B1-Level ESL Learners:
Encourages language in context
Supports critical thinking and soft skills
Builds confidence and fluency
Simulates real business situations
Sample Case Study: “A Late Delivery Complaint”
Scenario:
You are an intern at QatarTech Supplies. A client, Elite Training Center, ordered 10 office chairs. They were supposed to arrive on May 1, but arrived on May 3. The client is unhappy and sent a complaint email. Your manager asks you to reply.
Student Task
Write a formal email (120–150 words) to Mr. Sami Khaled:
Apologize for the late delivery
Explain the delay (held at customs)
Offer a 10% discount
End the email politely
Language to Practice
Vocabulary: delivery, delay, customs, discount, apologize
Tone: polite, professional
Structure: greeting, body, closing
Media and Learning Resources
Here are selected media and tools to explore alternative assessment through case studies and authentic learning activities:
https://www.youtube.com/watch?v=0zrQFOTDyhM
This short video explains how case-based activities can be used to develop real-world communication skills online.
http://Alternative Authentic Assessment
Offers a detailed guide with case study templates, rubrics, and suggestions for diverse disciplines.
http://Case Study Applications in Higher Education
This research paper shares how universities are using technology to support alternative assessments such as case studies.
Implementation in a B1 ESL Business Class
Teachers can introduce case studies mid-course once students have basic vocabulary and email writing skills. Use the case as a speaking activity (e.g., mock meeting) or writing task (e.g., formal email). Group feedback and model answers help reinforce correct structure and tone.
Conclusion
Case studies bring life to business English lessons. They challenge students to apply what they’ve learned in real-world tasks while allowing instructors to assess communication, professionalism, and problem-solving in one task. With the help of accessible tools and resources, this assessment method is ideal for preparing B1-level students for the real demands of the modern workplace.
I shared this example because I have seen how effective case studies can be for B1-level students in Business Communication courses. They give learners a chance to apply language in real-world tasks and build confidence beyond textbook exercises. I would love to hear how others are using case studies or similar authentic tasks in their classrooms. Have you tried anything similar? What worked well or didn’t?
I shared this example because I have seen how effective case studies can be for B1-level students in Business Communication courses. They give learners a chance to apply language in real-world tasks and build confidence beyond textbook exercises. I would love to hear how others are using case studies or similar authentic tasks in their classrooms. Have you tried anything similar? What worked well or didn’t?
I shared this example because I have seen how effective case studies can be for B1-level students in Business Communication courses. They give learners a chance to apply language in real-world tasks and build confidence beyond textbook exercises. I would love to hear how others are using case studies or similar authentic tasks in their classrooms. Have you tried anything similar? What worked well or didn’t?